Analysis of Consumer Decision Making Process - 1581 Words

Introduction Consumer decision making process is a list of steps that are carried out by consumers concerning to a potential market transaction, before, during and after the purchase of a product or service. The process includes identifying the problem, collecting information, evaluating the alternatives, making the purchase decision and evaluating post purchase. Generally, decision making is the cognitive process of selecting a course of action from among multiple options. As a consumer, I find that the consumer decision making process is a great help in choosing for the right product which gives a consumer the greatest satisfaction. One of the latest scenarios where I applied this process into my product purchases was buying a†¦show more content†¦| Ivory | White pastel | Fabric- I prefer much lighter and softer fabrics, as I’m getting married during a hot season. | SilkThis light and floaty material is known for its lustrous shine, which gives a lightweight look and feel. | Chiffon and Crà ªpe These two materials were used to produce the tulle gown in delicate sheets. It gives a soft flowing with a crinkled floral texture. | Length-Full-length gowns are more suitable for my formal wedding. | Full-length | Full-length | Silhouette- This refers to the shape of the gown and how it hugs your body. | Mermaid shapeIt is form fitting and slim, but the skirt flares out below the knee to show the perfect hourglass shape. | Full ball gownThis is the most traditional wedding dress silhouette. The bodice is fitted through the waist with full puffy skirt. | Train- The gown comes with a long train for people to carry when I walk. | It is detachable, so that it will not be stepped on or torn during the reception. | It is detachable, so that it will not be stepped on or torn during the reception. | Mood- Dresses are also categorized by moods. | RomanticThe dress is strapless and is usually complemented with a long train. | Traditional and romanticIt is described as a full gown with fluffy bottom and bares a heart-shaped neckline. | Pricing- The price of the dress. | Approximately RM13, 000 |Show MoreRelatedCritical Analysis of Consumer Decision-Making Process Model5350 Words   |  22 Pagescritically analyse 2 chosen consumer decision process models, the KBM model by Kotler, Bowen and Makens (2006) and the BEM model by Blackwell, Miniard and Engel (2006) if they are vague or/ and all-encompassing in hospitality industry tod ay with relevant industry examples. Secondary research is used to conduct data to support the author’s argument. Consumer behaviour in hospitality industry today is changing by the impact of globalisation and post-modernism; consumers became more price-sensitiveRead MoreThe Six Step Decision Making Process1157 Words   |  5 PagesBefore a company can make any decision on introducing a new product to the market it must undergo the six-step decision process. Many issues and profit loss can be avoided if the company undergoes the process and focus on their goal. The six-step decision process is a systematic process that can be applied to any situation within a company, non-profit organization and even in your personal goals. The six steps consist of identifying the problem, establishing a goal to reach, search for possible solutionsRead MoreEffects Of Brand Image On Consumer Decision Making1727 Words   |  7 Pages Anglia Ruskin University Effects of brand image on consumer decision making process- a comparative analysis of Apple iPhone and Samsung Galaxy Smartphone in the United Kingdom. Research Proposal Part B Executive summary Earlier companies use to concentrate on making a brand image is to only entice new customers but these days theories have turned around. Maintaining the brand has become one of the prime targets’ for marketing professionals in order to gratify existingRead MoreCognitive and Behavioural Model1364 Words   |  6 Pagessuitable approach to understand consumer behaviour, they are cognitive and behavioural models, there are actually three models lies within initial decisions of consumer behavior, the third one is reinforcement model but in this case we will not analyze it. First of all, the way of starting off the essay is by defining both cognitive and behavioural models found from the journals, followed by comparison between the two models, which are the best to understand consumer behaviour, giving advantages andRead MoreConcepts And Principles Of Marketing And Consumer Psychology Essay931 Words   |  4 Pages2.0 Introduction The aim of this report is to gain an insight into how the concepts and principles of marketing and consumer psychology are applied to a certain product and aim to analyse and evaluate the application of marketing and consumer psychology concepts by a product. This report will be looking at the Cadbury’s Dairy Milk chocolate bar, a product that is known around the world; â€Å"In 1824, John Cadbury opened a grocer’s shop at 93 Bull Street, Birmingham†¦ The Cadbury manufacturing businessRead MoreAnalyzing Consumer Behavior Essay1546 Words   |  7 PagesConsumers all over the world will view information and process the same differently. It is thus of great necessity that businesses come up with effective mechanisms which will effectively and efficiently communicate their business to their clients. In understanding the consumer process for choice, various practices have been examined and affected. The methods of choice include monitoring of information, eye moveme nt monitoring and issues to do with task analysis among others. The studying of suchRead MoreHoliday Decision Making1012 Words   |  5 PagesName: LÆ °Ã† ¡ng Thà  nh Long Class: FB3A CONSUMER BEHAVIOR AND HOLIDAY I- Holiday decision-making is different from the traditional problem-solving model of consumer decision-making: 1) The traditional problem-solving model of consumer decision-making: * Behind the visible act of making a purchase lies a decision process that must be investigated. * The purchase decision process is the stages a buyer passes through in making choices about which products and services to buyRead MoreMarketing Research Reveals Consumer Behavior1594 Words   |  7 Pagespossible way. The main task of Marketing Research is systematic gathering and analysis of information. It can be defined as the function that links the consumers, customers, and public to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address theseRead MoreConsumer Psychology and Marketing Communications Article Analysis807 Words   |  4 PagesConsumer Psychology and Marketing Communications Article Analysis PSY/322 November 13, 2012 Dr. Sharlyn Moore Consumer Psychology and Marketing Communications Article Analysis Consumer Psychology is the art of determining consumer requirements through study and analysis of consumer spending and purchasing habits relating to products or services advertised for sale. The analysis portion focuses on consumer motivation concerning products and mood relative to purchasing products. The CherryRead MoreManagement Can Be Seen As An Art1469 Words   |  6 PagesLiterature proves the Armed Forces leaders to be the best at managing change â€Å"Orion claims the most effective approach to huge cuts and organisational upheaval is for leaders to persuade their staff to understand why changes are good for them, a process that involves asking employees lots of questions about how they are feeling. This kind of brain-friendly leadership is more prevalent in the armed forces† (Dobinson, 2012). This in itself is an art form as the Armed Forces leaders are taking practical

Marijuana, also known as cannabis, weed, dank or pot, has...

Marijuana, also known as cannabis, weed, dank or pot, has been around for years. It was never really an issue until the late 1990s to the early 2000s. Its been said that Marijuana has been a good use for medical purposes. With the way people use it nowadays its hard to try to get it legalized because of the abuse it gets on the streets. Government surveys indicate that senior high school students admit that getting marijuana is as easy as ordering burgers and fries at a local burger joint. This means that no matter what the law enforcement is doing, us teens are still going to get our hands on marijuana. From my experience with marijuana, it never harmed my body or made me get violent, nor did it cause me to have any accidents†¦show more content†¦On average, Americans spend about 5 billion dollars on marijuana every year. Thats about how much the country contributes to the purchase of alcohol! The only problem is that the money made from people selling marijuana illegally mostly goes into the pockets of mafias because they contain the largest portion of distribution in the marijuana chain. On average each state spends right at about 1 billion dollars to make sure the marijuana laws are enforced. Asa Hutchinson, the former DEA director mentioned in a CNBC interview that The cost to fight marijuana is worth it and the people should not mind the cost, but instead look into the benefits it would bring to the country. However, its difficult to see what the benefits really are, because the law enforcement says that criminalizing marijuana will reduce the number of accidents associated with people under the influence of marijuana, reduce violence caused by the intoxication of the drug, and reduce the number of drug dependents. But these arguments to criminalize the use of marijuana are completely unproven. Alcohol also intoxicates the drinker, which obviously causes vehicle accidents. Tobacco poses health risk to smokers after years of continuous use, but they are still considered legal? Therefore, the reasons given to criminalize marij uana arent very accurate and unproven. It is ironic that the given effects of marijuana are almost the same that made it illegal and are the sameShow MoreRelatedThe Legalization Of Marijuan Marijuana1097 Words   |  5 PagesDECRIMINALIZATION OF MARIJUANA The decriminalization of marijuana refers to removing drug offences concerning marijuana from criminal law rather than completely legalizing and allowing public use of the drug whether regulated or not. The legalization of Marijuana has been a hot political issue for decades due to its potential medical uses and industrial properties. It is a very important and controversial issue in society today. Although many false claims have been made about cannabis in recent historyRead MoreThe Addiction to Marijuana1533 Words   |  7 PagesIn the United States, marijuana is being categorized as a Class A Drug, but in reality marijuana has been known to help cure and fight many sicknesses and diseases. Marijuana is being criticized by people that never studied the drug or even know about the medicinal benefits from the drug. Over the years, marijuana has been called a gateway drug to harder narcotics, but this isn’t the case. Marijuana has many medicinal benefits that the media and go vernment avoid releasing to the society but itsRead MoreThe Government And The American Citizens Stipulations Dealing With The Drug2946 Words   |  12 Pagesstipulations dealing with the drug, marijuana. Additional research was also conducted in order to discover the positive and negative results associated with marijuana being legalized if it were to occur nation-wide. The underlying reason for this topic is due to the recent debates within the federal government, concerning the issue of legalization for the drug. Also, because of the popularity of marijuana with not only the urban community, but with my close affiliates. There has been consistent discussions among

Modern tecnology negative effects free essay sample

1.A mere 20 years after the Internet was founded, people do not yet know how the explosion in digital connectivity is shaping society. 2.Social media or texting on phone changed our grammar and spellings like. The words were â€Å"O.K.† now just â€Å"K†, â€Å"See you† as â€Å"c ya.† and Take Care as TC. 3.The question on researchers’ minds is whether all that texting, instant messaging and online social networking allows children to become more connected and supportive of their friends — or whether the quality of their interactions is being diminished without the intimacy and emotional give and take of regular, extended face-to-face time. 4.A digital divide is â€Å"a generation gap between those who master and do not master digital technology† Essentially; a digital divide is â€Å"the difference between those who know and those who do not know how to act in a digital environment†. 5.The popularity of apps, social networking and gaming among young people could lead to childhood development problems. We will write a custom essay sample on Modern tecnology negative effects or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 6.People are becoming lazier; choosing to stay at home and play video games than go to a basketball game or get together with friends. 7.Not all technology is bad or evil, but we do need to be careful that we dont become slaves. 8.Newspapers and music stores have been forced to shut down since items are available online. 9.Technology for the most part on youth has been great; the thing is that todays kids have become dependent on their electronics. 10.Calculators have taken away some kids ability to do basic math in their head.

Phases of International Marketing Involvement free essay sample

When company has decide to involve in international marketing, they have to do study and analysis of market potential in the country they interested to do business so that they can decide the level of involvement they would like to commit. There are 4 phases of international marketing involvement; which are no direct foreign marketing, infrequent foreign marketing, regular foreign market and international marketing. In no direct foreign marketing stage, the company may not actively involve in international marketing. But yet there are still have possibility of the product to sell in oversea through the distributor or wholesaler without the knowledge of the producer. The next stage is infrequent foreign marketing, where company may involve in the international marketing infrequently depending when there are temporary surplus of the production. Company has no intention to maintain the international demand and only focus in domestic demand. When only there are surplus of product after distributing the domestic market then only the company would sell to oversea market. We will write a custom essay sample on Phases of International Marketing Involvement or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The next level is regular marketing. In this stage, the company has the intention to do international marketing and has permanent production capacity allocate to international demand. Company may has own sales subsidiaries in the foreign market. However the sales of the company still depend to the domestic market and the sales in foreign market is just a bonus for the company. For example, Proton the Malaysia national carmaker also setting up sales subsidiaries in Europe market and Proton major sales are still come from domestic market and also Proton production plant are only in Malaysia. The final level is international marketing, where company fully involved and committed in the international market. The company not only setting up sales subsidiaries but the production plant in the foreign country. For example Toyota the Japan carmaker not only has production plant in Japan but they also build production plant in US when they expand their business in US. These stages of international marketing involvement indicate the level of involvement that the company would like to involve in the international market. Company may not necessary have to follow the process and stages by stages when entering international marketing. This is depending to the market potential and the capability of the company to decide which stages they would like to go. Define and discuss the idea of global orientation. Expand business globally is common today in order to expand sales and gain profit. However there are a lot of obstacles in doing business in other countries due to macro factors such as political, economical, social and cultural and technological issues. So it is important for company to understand the idea of global orientation. Global orientation is defined as a means of operating by which a company acts as if all the company’s markets in a company’s scope of operations including the domestic market were approachable as a single global market, with the company standardizing the marketing mix where culturally feasible and cost effective. In order to do businesses in global market, company has to have global way of thinking. The design of the product and the name of the product must be globally accepted. So product standardization is also an important issue for company to go global. Example of company that applied the idea of global orientation is Coke the carbonated drink company. Coke is a globally accepted brand and the product is standardizing around the world with some differences due to different taste and preferences in different countries. Coke is a multinational company that operates its operation around the world and also has production plants in foreign countries. Coke treat the all the market as a single global market and doing global marketing strategy planning. To expand to global market it is important for company to think global as well as cope with the macro factors such as political, economical, social and cultural and technological issues in order to achieve global acceptance of the products.

Prime Suspect The Peculiarities of the Conflicts

Our everyday life is full of different challenges and issues. These challenges can be the results of our interactions with people, of the peculiarities of our private life or our career. There are a lot of tensions and pressures in our everyday reality and our task is to cope with them successfully.Advertising We will write a custom essay sample on Prime Suspect: The Peculiarities of the Conflicts specifically for you for only $16.05 $11/page Learn More In 1991 Lynda La Plante created a story for the TV series Prime Suspect about Jane Tennison, a detective in the Metropolitan Police, who had to prove her professional competency in the world of men. There are many conflicts and oppositions in the series which can be presented in the form of interpersonal triangles. The most vivid interpersonal triangle which is based on conflicts and hostility includes Jane Tennison and her colleagues Bill Otley and Michael Kiernan who cannot accept the fact of Tennisonâ €™s being a first-class detective and a great professional in this sphere. The main conflict of this triangle depends on the problem of the occurrences of sexism in the behavior of those men who work with Jane Tennison. The Metropolitan Police is the world where men dominate. Bill Otley and Michael Kiernan consider that women should not even try to succeed in this sphere. Moreover, a woman cannot take the position higher than a man’s one. Thus, Jane Tennison has to fight with the antagonism of Bill Otley and Michael Kiernan singly and also with their tandem. Tennison’s actions are directed toward her proving herself in the position, gaining of the reputation and decreasing of the tension. However, Bill Otley and Michael Kiernan’s actions are directed toward breaking down her will and persistence. Thus, Jane Tennison suffers from the open sabotage of her orders by Bill Otley and the team. The problem is in the fact that Jane Tennison faces this opposition eve ry day, and she has also to fight for her professional and private freedom. Tennison can emphasize this point saying, â€Å"Whoa, you’re in my space!† (Prime Suspect 1). She means not only the peculiarities of the immediate situation, but she declares her position according to the whole situation in the office.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Jane Tennison is dedicated to her work greatly. She is rather talented and very ambitious. She cannot admit compromises, and there is only the ‘law of justice’ on which she depends (Prime Suspect 1). Her intentions are directed to reaching the success in her professional life, but she forgets about the needs of her private relations. That is why it is emotionally difficult for her to work in the situation when her colleagues have the purpose to prevent her from doing her work effectively. The relations of Jane Tenn ison with the team can be considered as confrontation. It is obvious from the example of communication between Tennison and her team when they sarcastically call her ‘sir’ or ‘ma’am’. â€Å"Listen, I like to be called governor or the boss. I don’t like Ma’am – I’m not the Bloody Queen. So take your pick. – Yes, Ma’am† (Prime Suspect 1). However, Jane Tennison knows what she does, and it is not an easy task to battle with her. She is not a ‘sir’, but her methods of working can be considered as male, not female. Tennison is used to act as a police officer even in her private life. Bill Otley follows a policy of open confrontation in his relations with Jane Tennison because he cannot admit the fact that a woman can be more successful in the work than he. Otley is a good specialist, and he can successfully cooperate with Shefford and Michael Kiernan and provide high results. However, he has to obey the orders of Tennison, and he is sure that a woman cannot be a good detective. His position is close to the position of all the men in the office. Nevertheless, their antagonism is not so obvious. Otley is ready to attempt every action to prevent Tennison from doing her work, even to conceal important facts about the case. Michael Kiernan is also rather sarcastic in his attitude toward Jane Tennison. â€Å"Oh, I see†¦ female murder squad officer. The ball’s in my court, isn’t it? – The flying squad recommends she is got ‘em†¦ balls!† (Prime Suspect 1). The officers accentuate the fact that a woman cannot be equal to a man even if her methods of work are rather direct and strict.Advertising We will write a custom essay sample on Prime Suspect: The Peculiarities of the Conflicts specifically for you for only $16.05 $11/page Learn More Michael Kiernan also shares the opinion that the police office is the m en’s world and there is no place for women there. In addition, there can also be observed a conflict between Michael Kiernan and Bill Otley which is based on their career intentions. Thus, when Jane Tennison focuses on her professional growth and experience her opponents are inclined to concentrate on her sex rather than on her professional qualities. In the triangle of Jane Tennison, Bill Otley and Michael Kiernan Tennison is able to show the strength of her character and to win the respect of her team. She succeeded in it even in spite of the fact that her colleagues did not want to give her difficult and controversial cases. However, Jane Tennison has paid the cost for her career successes. This cost is her failures in the private life. The opposition of Jane Tennison, Bill Otley and Michael Kiernan depends on the question of sexism and a kind of discrimination. Tennison does her best to succeed in the world of Bill Otley and Michael Kiernan who do not consider her as the equal partner in their work. Works Cited â€Å"Prime Suspect 1†. screenonline.org.uk. n.d. Web. This essay on Prime Suspect: The Peculiarities of the Conflicts was written and submitted by user Giovani I. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

That Tally Stick Essay Example

That Tally Stick Essay Example That Tally Stick Paper That Tally Stick Paper So many people have keepsakes to symbolize their love for one another. Couples have pictures and mementos to remind them of their special times. In â€Å"The Tally Stick†, Jarold Ramsey introduces us to a couple who use a tally stick rather than pictures to represent what is important in their lives. Ramsey takes us from the beginning of the relationship, when the stick is bare, to the end when it is carved end to end. We learn of the outside events that build their love, as well as internal measure, upon which their love is built. According to Ramsey the stick is a part of the couple’s relationship. The tally stick shows that love can be a long-lasting bond defined by failure and success that strengthen their relationship. Before there is a single notch in the stick the narrator shows its significance. Ramsey indicates the stick is a gift, which represents the couple’s lifetime together. Saying, â€Å"From our first of days†¦/ I have carved our lives in secret on this stick† (1; 2). Their unique and extraordinary bond is directly represented by the type and length of the â€Å"Mountain mahogany† stick, Measured by â€Å"the length of your arms/ outstretched†¦Ã¢â‚¬ (3; 4). Also, because their relationship is so concrete and red with passion, Ramsey describes â€Å"the wood† as â€Å"clear red, so hard and rare† (4). In the opening stanza Ramsey shows that the tally stick embodies every part of this relationship, and its characteristics signify more than just important events. The first and most elaborate notch on the stick is the couple’s wedding. It is very detailed and enables them to relive their wedding. Like their lives â€Å"the grains /converge and join† (6; 7). The details of the notch are so specific the couple can tell â€Å"who danced, who made up the songs, who meant† them â€Å"joy† (9). The complex structures not only depict their wedding but the intricacy of their relationship, its specialness and how much they mean to each other. Inscriptions along the grain show the love they have for their children and how they want them involved in their lives’, indicated by â€Å"little arrowheads along the grain† (10). During times of grief the couple’s heavy hearts are exposed to the reader. Ramsey uses â€Å"heavy crosses† to mirror the couple’s mood during /â€Å"the deaths of† their â€Å"parents, the loss of our friends† (12; 13) Ramsey shows us that the difficult times made their onnection grow stronger. Death was not the only hardship they had to endure. Stanza three outlines all the external hardships the pair suffered through. Historic events were randomly cut against the grain, symbolizing occurrences that tried their relationship. â€Å"Hashmarks cut against the swirling grain† show how certain events could de stroy what they have (16). The poem indicates all the events their love survived, and shows their love has lasted many years. They remember what they thought was â€Å"the year the world went wrong† and â€Å"the days the Great Men fell† (17; 18). The third stanza ends with the power of the couples love, â€Å"The lengthening runes of our lives† that â€Å"run through it all† (19). This line from the poem signifies the strength their love possesses. There love persisted through hard times and their marriage grew stronger. These lines show that nothing compares to the love the two have for each other. Despite hardships their love continued to grow. In the final stanza the narrator talks about what it is like to look back on all the events that shaped the couple’s life. The stick is full of memories and represents a long lasting relationship. This relationship is made stronger by the events shown on the tally stick, every notch made them stronger and although the stick is beginning to wear, their love is not. â€Å"Our tally stick is whittled nearly end to end; delicate as scrimshaw, it would not bear you up† (20). Ramsey mentions that the stick is polished with regrets. Because they both have regrets that helped build their love, the couple clusters those regrets with all other mishaps â€Å"hand over hand† (22). The author ends the poem with the couple looking back on everything they have done. Running their fingers from beginning to end they will explore everything that shaped their relationship and forgive each other’s regrets. Ramsey refers to their blameless eyes, telling us that the two no longer blame one another and can go on loving through old age. Starting from when they were children, they follow the grain all the way to adulthood and â€Å"talk softly as of ordinary matters and in one another’s blameless eyes go blind† (27). The Tally Stick† is symbolic of everything this couple shares with each other. It not only shows special occasions like a picture but tells a detailed story of their life together. The couple relives the significant times they spent together by running their thumbs through the intricate notches. Detailed depictions of their wedding, the births of their children, the tragedies they have gone through can all be found within the stick. This stick defines the relationship, and is part of the each of them. The marks indicating internal events are the ones that remain special and are intricately drawn, where as the historic actions are just random marks, indicating they are not as exceptional as the internal dealings and everything random just fades away. â€Å"The Tally Stick† is a physical representation of this couple’s love for one another. It tells a practical story of the couple’s companionship, nothing on the stick is idealistic and depicts real events that drove their love, not what their relationship could have been, but what it is.

How do celebrities economically serve the celebrity industry and also Essay

How do celebrities economically serve the celebrity industry and also develop their public personas as commercial assets - Essay Example While the public idolizes or criticizes the stories that they are told by the media, the product that is available for sale in association to the celebrity is given advertising that is associated with that individual. Celebrity is an economic status that drives an industry behind a brand and an identity. As quoted from Todd Gitlin, in Understanding Celebrity by Graeme Turner, the celebrity is the â€Å"familiar strangerâ€Å". A celebrity is someone who has probably never been in the physical presence of a fraction of the people who know his or her name, yet the intimate details of that life is publicized for public consumption as though those details were as important as family and friends. The concept of publicity, both positive and negative creates a media image that defines someone by virtue of information that appears real and tangible, but is essentially no more real than the characterization in a book or in a movie. Stories told are creations of writers and photographers. The importance is not emphasizing truth, but maximizing sales, sometimes at the expense of Celebrity is not based on talent or professional achievement. In fact, â€Å"the modern celebrity may claim no special achievements other than the attraction of public attention† (Graeme, pg. 3). Celebrity status is achieved by the churning of public interest manufactured by media attention. Sometimes this attention is desired, and in other times the attention becomes a machine that cannot be stopped, destroying and re-creating with a will of its own. Who a celebrity is in private is not nearly relevant to the creation of the persona in public. This is the essence of celebrity - that it is created, either by will or momentum. One example of both doctrines being applied is the case of Angelina Jolie and Brad Pitt. When Brad Pitt was married to Jennifer Aniston and chose to leave her for his co-star of Mr. and Mrs. Smith, Angelina Jolie, a media storm that has yet to quell